The founders of JUICED sought a brand identity that would capture the diversity of their work and bring their creative vision to life. Through a collaborative and communicative process, we crafted a vibrant and approachable identity that speaks directly to their audience.
This identity is centred around a dynamic mascot with a range of expressions, giving JUICED the flexibility to incorporate it across their content while keeping it fresh and engaging. The result is a lively brand presence that resonates with JUICED’s energetic and creative spirit.
